4 Tips of Exploring Influencers on Instagram: How IG Tool Boosts Efficiency
4 Tips of Exploring Influencers on Instagram: How IG Tool Boosts Efficiency
Exploring influencers on Instagram requires effort and sometimes luck, while there are skills can shorten the process.
Here are 4 tips of exploring Instagram influencers with maximum efficiency:
1. Hashtag Search
Searching by hashtags is a powerful way to explore influencers within specific niches or industries. Conduct hashtag research relevant to your brand or campaign to identify top posts and accounts.Pay attention to influencers who consistently appear in popular hashtag feeds and engage with their content.
By leveraging hashtags, you can uncover influencers who are already active within your target community and are likely to resonate with your audience.
2. Search Following List of Related Influencers/Competitor
Useful and tricky!
While searching in the Instagram following list of competitors or related influencers, it's not necessary to choose the top ones. Since the top influencers' following lists tend to be more diverse, selecting niche influencers with high-quality content will be more efficient.
Tips: There is no way to do it on the Instagram app. You can use a Google Extension named IG Follower Export Tool - IG Tools to export instagram followers list at one time. It is super easy to use, just enter the Instagram username, and set the export timeout (5 secs for example), then you can export their following list or follower list at one click.
With just a few seconds, you can export instagram followers and followings in Excel or CSV, making it convenient for further connect and management.
3. Search Through YouTube
YouTube sometimes function as a search engine, allowing you to select a group of influencers using keyword methods (mainly based on content quality rather than view count). Contact information, location, and links to other social media platforms can be found in the influencer's YouTube homepage.
This way is especially suitable for influencers in the categories of fashion/beauty/technology/film/fitness/food/travel, as many of them are building the contents on multiple social media platforms.
Tips: Pay more attention to YouTube Shorts!!! Many influencers on Instagram/TikTok also post on YouTube Shorts.
4. Keyword Search
Searching by keyword on Instagram is one of the easiest and direct methods, and there are 4 types of keywords can start with:
a. Industry/Product
Take iPhone for example, the product keywords are "phone/smartphone". Or you can also search for "industry term + content type", such as "phone review", "smartphone buying guide", "2024 smartphone comparison" and so on.
b. Competing Brand/Product
The more accurate the search for competing products, the better.
Take iPhone for example again, if promoting iPhone 15, search for Huawei Mate40, Samsung Galaxy S23 Ultra, etc. Usually, there will be a "AD" prompt box in the top left corner of the video, if it is an influencer sponsored by a competitor.
c. Product Features
Use search terms for product features to find influencers who have previously created related content.
If promoting ProRes, use the keyword "iPhone camera"; if promoting battery, use "iPhone battery & performance".
d. Application Scenarios
Application scenario terms is a practical search method, such as "unboxing"/"filmmaking"/"travel".
Conclusion
By integrating these methods, you can explore potential clients efficiently. Contact the potential clients and keep following up with them, gradually convert them into customers, and more significant clients can be developed.
Don't forget to use the third-party tools available that can help you accomplish this task.
